Layer one: the short version (updated October 7, 2026)
- Standby Power Lab is an independent publication about home generators and portable power stations. We are based in the United States.
- We receive what you send through the contact form, plus technical data your browser sends automatically.
- Advertising partners, including Google, use cookies to show ads based on your earlier visits. You can opt out.
- We do not sell personal information for money and the site is not for children under 13.
- You can ask us to show, correct or delete your information at any time.
Layer two: the full notice
What we hold
Provided by you: name, email address and message from the contact form; comment text where comments are open. Collected automatically: IP address, browser and device type, pages viewed, referrer and timestamps. Collected by cookies: identifiers set by analytics and advertising services, and your cookie preferences.
Why we hold it
To run and protect the site, answer messages, measure readership in aggregate, serve advertising, prevent abuse and meet legal duties.
Advertising and analytics
Third-party vendors, including Google, use cookies to serve ads based on prior visits to this site or other sites. Google’s advertising cookies, including the DoubleClick DART cookie, allow it and its partners to serve ads based on those visits. Opt out of personalised ads at Google Ads Settings; opt out of many other vendors at aboutads.info and the Network Advertising Initiative. Learn more about how Google uses information from sites that use its services. Analytics providers receive technical data to produce aggregate statistics.
Keeping and securing it
Messages are kept for up to two years; technical logs for shorter rolling periods. We use HTTPS and access controls. No system is completely secure.
Layer three: regional notes
United States, including California
You may request disclosure, correction and deletion of your personal information and may opt out of its sharing for advertising. We do not retaliate against anyone who exercises these rights. Make a request through the contact form.
European Economic Area and United Kingdom
You may request access, rectification, erasure, restriction and portability, object to processing, withdraw consent where we rely on it, and complain to your local supervisory authority.
Everyone else
Contact us and we will tell you what we can do. We will never ask for more information than we need to verify a request.
Links to other sites are outside our control, and this policy changes when the date at the top does.